(Closed) We're recruiting a Freelance Digital Marketing Coordinator

Are you a social media specialist and digital marketing whizz who is passionate about the arts?

ZoieLogic Dance Theatre is looking for a skilled and enthusiastic freelance digital marketeer to work with our friendly team based at MAST Mayflower Studios in Southampton’s exciting cultural quarter. This brand new opportunity is a flexible, part time, freelance position – perfect for someone seeking a varied, stimulating and rewarding role as with an existing team, with space and flexibility for other pursuits or commitments outside of the role.

ZoieLogic Dance Theatre, led by founding Artistic Director Zoie Golding MBE, challenges perceptions of what dance is, who it is for and how it is presented. We’re on a mission to get more people involved in dance, especially men and boys and those less likely to see or take part in the arts. We make this happen by creating and touring professional dance theatre shows, and through our outreach, engagement, and talent development programmes.

We want our team to reflect the diversity of our local area. We especially welcome applications from underrepresented voices in dance and the arts, including disabled, Black, Asian and global majority members of our community.

For more information and full details of how to apply please download this application pack or read keep reading below…

Deadline for applications:  23:59 on 19 March 2023

About the role

The Freelance Digital Marketing Coordinator will be responsible for driving the growth of the company’s digital profile and building an engaged online community at this pivotal moment in the company’s development.

This includes delivering an ambitious Digital Communications Strategy that is informed by data and the latest trends in the current digital landscape. You’ll be as happy in a dance studio capturing and creating exciting social media content as you are number crunching and interpreting analytics data. This role will also work closely with the company’s in-house Digital Creative to develop creative content to feed into the Digital Communications Strategy. 

The aim is to reignite our online presence and inspire and engage people, especially young people identifying as male, to connect with and be inspired by dance and movement and its power to change and enhance lives for the better. 

Reports to: Artistic Director / Communications Consultant

Terms: Part Time Freelance – flexible 3 days a week; Contract period – April 2023 to end March 2024; Rate – £150 per day for 141 days work; Total fee: £21,150.

Extras: Includes occasional free tickets to dance / arts events in Southampton; Access to funded training opportunities.

We are flexible and open to alternative suggestions as to how to fulfil the deliverables for this opportunity within this fee / time frame.

Deliverables

Digital Marketing and Communications

1. With a particular focus of engaging those who do not engage with dance and focus on men, develop (with the ZoieLogic team) and deliver an ambitious Digital Communications Strategy that is informed by data and the latest trends in the current digital landscape, in line with the company’s artistic vision.
2. Develop and deliver specific digital marketing campaigns for key projects and shows throughout the year. 
3. Run and produce engaging and inspiring content for the company’s social media accounts, including launching the company’s TikTok account – year round activity beyond specific project campaigns.
4. Manage and deliver the content strategy for the company’s website, working with the in-house Digital Creative and other team members.
5. Lead the delivery of TeamLogic, the company’s e-newsletter, working to optimise engagement and grow the TeamLogic audience.
6. Produce copy for all digital marketing outputs.
7. Create media assets for digital marketing activity, including images based, video and audio content, working with the Digital Creative.
8. Work with the Digital Creative to develop / contribute to digital storytelling and case study production.
9. Conduct research on market trends, digital tactics, and end-to-end user journeys to drive engagement and optimise desired outcomes.
10. Carry out and monitor digital advertising activities via Google Ads and social media platforms.

Evaluation and Monitoring 

1. Develop relevant key performance indicators (KPIs) to help us measure and improve various digital marketing initiatives including website, social media, social listening, and ad campaigns.
2. Conduct monthly data analysis of digital marketing activity (including reach, engagement and content insights) and report back to the team / implement findings.

Advocacy 

1. To develop and maintain digital partnerships / collaborations with relevant partners and individuals aligned with our work/values.
2. Promote and drive brand advocacy for the company and its work where appropriate. 
3. Attend company and production meetings, sharings, platforms, previews, press nights, fundraising events and other ZLDT events as required.

Governance, Legal and Compliance 

1. To adhere to agreed company policy, practice and procedures: including Health and Safety, Safeguarding, Equity Diversity, Inclusion and Belonging (EDIB) Polity and Environmental Policy.
2. To provide and present reports for the team meetings, NED and Advisory Board as requested.
3. Ensure compliance with GDPR.

Finance 

1. Calculate and report on optimal budget expenditure for digital marketing, reporting to the Digital Creative.

Who we’re looking for

Essential

• Must live in or be happy to relocate to Southampton or Hampshire / Solent area
• Genuine enthusiasm for and demonstrable experience working in social media across a range of platforms
• A digital native, up to speed with the latest trends for social media and other online platforms
• An interest in dance or the arts and/or willingness to learn about the artform on the job
• Strong copywriting skills
• A good eye for design and adept at creating a range of digital media assets including video and audio content
• Shared values and demonstrable commitment to increasing diversity within and reducing barriers to the arts
• Knowledge of best practice in terms of accessibility in digital marketing and/or a willingness to learn and implement this

Desirable

• Knowledge of marketing and web analytics tools such as Google Ads, Google Analytics

How to apply

If you would like to have an informal chat about the role before applying, please get in touch.

We welcome applications in different formats – written, video or audio. Please feel free to send your application in whatever format is most accessible to you.

To apply, please send:

• A CV (no more than two pages) OR statement detailing your work/education history
• A statement explaining your suitability for this opportunity in relation to the details of the role and who we’re looking for
• Details of two relevant professional/academic referees 
• A completed Equal Opportunities monitoring form

to Rowena Price, Head of Communications – rowena@zoielogic.co.uk 

Deadline for applications:  23:59 on 19 March 2023

Interview date: Shortlisted candidates will be invited to an interview held on 23, 24 or 28 March 2023 (date tbc) at our office in MAST Mayflower Studios, Southampton.

Ideal start date:  17 April 2023 (negotiable) 

Please email or call Rowena Price rowena@zoielogic.co.uk / 07725196251 for further information or a discussion about this opportunity.