ZoieLogic | We Are Holyrood
The Holyrood Parade
Saturday 19 July 2025
Written by Jo Fisher
Painted cardboard signs proclaiming love for Holyrood were scattered on the ground as children, supported by local artists and the Zoielogic team, prepared for the big parade. Young people transformed boxes into banners and even costumes, ready to make an impact and celebrate their home.
Once Zoie had energised attendees with ideas for chants, dances and movement, ramping up the excitement, we were off – banners aloft, heads held high, and beats blasting from mobile speakers. Around the Estate we danced, armed with art and heart; the parade was celebratory and joyful, making plenty of noise, reclaiming space, and spreading joy. Everyone joined in in their own way, with all ages looked after, and even the general public showed their support as we wove around the edge of the estate, honking their car horns and waving.
The energy continued once we arrived back at the Hub, with photo opportunities and an exhausting, wild and wonderful conga line. A DJ-led dance party offered the youngsters yet another chance to let off more energy and express themselves, while spending time with their friends and neighbours.
The announcement of a surprise pizza delivery caused immense excitement; a touching and generous gesture from a resident which summarised the community support for the event, and demonstrates how much the people of Holyrood value what The Hub brings.Physically and emotionally, the parade had Holyrood at its heart. Young people took up space and claimed it as their own creative realm. The session was safe and inclusive as well as vibrant and lively; this was an opportunity for young people who often face socioeconomic barriers and inequality to celebrate individuality, possibility and creativity, and to let the city know exactly who they are, and why they matter.
Jo Fisher is a Southampton-based writer, editor, poet and artist who enjoys writing and creating content about culture, creativity and local life.