intro
ZoieLogic Dance Theatre is recruiting a Marketing & Communications Manager to join our core team on a freelance basis.
We’re seeking an experienced, strategic and hands-on arts marketer to lead all marketing and external communications for ZoieLogic. We are a small yet dynamic team of creatives, strategists and change-makers, united by a bold mission: to transform lives through the power of movement and dance.
We thrive on collaboration, energy and pushing boundaries. Whether we’re in the studio, working in communities, or staging large-scale public performances, our team is hands-on, supportive and always innovating. We challenge the norms of who dance is for, where it happens and how people experience it. From getting more men dancing to activating public spaces with mass participation events, we believe anywhere can be a dance floor.
about the role
A natural organiser with excellent attention to detail and a flexible, proactive attitude, the Marketing & Communications Manager will head up ZoieLogic’s communications function, including marketing, public relations, community engagement, social media, content creation and corporate / stakeholder communications.
Informed by the organisation’s business strategy, you will lead and deliver all marketing and external communications activity to engage participants, audiences, media, partners and stakeholders – driving audience development, supporting annual income targets, strengthening partnerships and contributing to positive fundraising and Changemaker outcomes.
You will lead and work closely alongside our in-house Digital Creative and Social Media Coordinator, ensuring seamless operations across all communications and marketing outputs. You will shape and implement an integrated communications strategy that aligns brand, campaign and organisational messaging across platforms, maximising reach, impact and engagement.
Key responsibilities
Audience communications
- Digital content and channel strategy
Devise and deliver a communications plan to maximise engagement across all platforms for brand and campaign activity. Oversee the Digital Creative and Social Media Coordinator to ensure high-quality content production, effective campaign delivery, and consistent, on-brand output across organic and paid digital channels.
- Impactful storytelling and positioning
Capture and communicate the tangible impact of our work across arts, education and wellbeing programmes. Craft compelling, values-led messaging using ZoieLogic’s tone of voice to inspire audiences, participants, funders and partners.
- Audience development and participation growth
Drive ticket sales, and grow participation and audience reach across two of our programme pillars — Get Guys Dancing and Hometown — while overseeing Mass Dance communications activity. Lead and grow our email marketing strategy to deepen engagement and conversion.
- Touring campaigns
Devise and execute impactful touring campaigns that raise awareness locally and nationally, attract audiences in touring locations, and increase our industry profile.
- Evaluation and reporting
Measure, analyse and report on campaign performance. Translate evaluation data into clear, compelling narratives for public, funder and sector audiences.
Stakeholder communications
- Community and stakeholder relationship communications
Deepen relationships with existing communities, hyperlocal partners (e.g., Southampton’s Holyrood), schools and local stakeholders through strategic, consistent and values-led communication.
- Changemaker and fundraising communications
Support income generation by communicating the impact and ambition of our Changemaker initiative, contributing to multi-year core funding success and broader fundraising outcomes.
- National profile raising and sector influence
Lead communications positioning ZoieLogic at the forefront of boys and men’s dance practice, including supporting a national industry conversation in partnership with One Dance UK. This includes developing confident thought-leadership content and delivering a strategic PR approach.
