Changemakers support our flagship community programme, We Are Holyrood
How does a dance company, a community and local business work together to create significant positive change? The answer is We Are Holyrood
About this initiative
The initiative that Changemakers support is called We Are Holyrood, and was created with and led by the young people of Holyrood.
Together we are on a mission to raise aspirations, challenge perceptions of who they are and illuminate the place they proudly call home.
Since 2019, we have provided over 500 hours of free regular creative activities engaged over 600 residents through projects that have brought their stories to life and reimagined the place they call home.
Set in the heart of Southampton, Holyrood is a tight-knit pocket of social housing built in the 1950s, featuring high-rise flats, terraced houses, green spaces and a community hub.
Why holyrood
Historic negative stereotyping, rising gentrification and zero youth service provision have led to a community feeling disconnected, forgotten and misunderstood, where aspirations are low for the young people living there as well as support networks and access to positive activities non-existent.
Residents are calling for this to change and that’s where ZoieLogic and YOU come in. By becoming a Changemaker you enable the young people’s ambitions to become a reality and help us fund a programme of yearly activity, including:
- Annual community festival – The Holyrood Hub
- Regular creative dance and film Projects
- Monthly movement sessions
- Youth Ambassador and Workplace Programme
You can become a Changemaker today for as little as £35 a month
holyrood in statistics
01
Number of residents who live on the estate
2,500
02
Number of languages spoken on the estate
25
03
Young people who live in low income families (the city average is 23%)
32%
04
Residents who live in the top 20% most deprived areas in England
35%
Watch the promo
Watch on YouTube
[2:56]
become a changemaker
Monthly donation of £200 (Gold)
Supporting Holyrood on the Gold subscription will get you:
- Logo on website, marketing and press materials
- Social acknowledgement
- Invite to Holyrood Hub
- Handwritten notes from participants / video thank you
- Annual thank-you event
- Mention in speeches
- Impact data for ESR/CSG goals
Monthly donation of £125 (Silver PLUS)
Supporting Holyrood on the Silver PLUS subscription will get you:
- Logo on website and press materials
- Social acknowledgement
- Invite to Holyrood Hub
- Handwritten notes from participants / video thank you
- Annual thank-you event
Monthly donation of £75 (Silver)
Supporting Holyrood on the Silver subscription will get you:
- Logo on website and press materials
- Social acknowledgement
- Invite to Holyrood Hub
- Handwritten notes from participants / video thank you
- Annual thank-you event
Monthly donation of £35 (Bronze)
Supporting Holyrood on the Bronze subscription will get you:
- Name on website
- Social acknowledgement (grouped)
- Invite to Holyrood Hub
- Annual thank-you event
One off donation of £500
Supporting Holyrood with a £500 one off donation will get you:
- Name on website
- Social acknowledgement (grouped)
- Invite to Holyrood Hub
- Annual thank-you event
One off donation of £1,000
Supporting Holyrood with a £1,000 one off donation will get you:
- Logo on website and press materials
- Social acknowledgement
- Invite to Holyrood Hub
- Handwritten notes from participants / video thank you
- Annual thank-you event
Considering a Major Gift?
If you’re thinking about making a donation of £2,000 or more, we’d love to have a conversation with you first.
Major gifts can be transformational, and we want to ensure your support goes exactly where it matters most to you. Please reach out to Fiona Wilson directly to start the conversation: fiona@zoielogic.co.uk
holyrood spotlight
The Holyrood Hub 2025: Over six unforgettable days in July 2025, The Holyrood Hub became a shared space for creativity, celebration and community spirit
Culture is Life: Watch the new music video created by the young people of Holyrood. We guarantee that you’ll be singing it for weeks afterwards [2:39]
Sit down with Zoie Golding and one of our Holyrood participants, Amaya as they chat about her experience so far with We Are Holyrood [7:42]
The Adventures of the Holyrood Heroes: Jump into an epic fantasy world created by the young people of Holyrood [9:50]
Current changemakers
- TLC Ads
- Underdog Recruitment
- Boyle & Summers
- JLA Resourcing
- Capilaux
- Healthy in Business
- Verdant Eco
- Solent Power
On the fence? Hear from our Changemakers why you should support We are Holyrood [2:48]
“The young people are so passionate about it, ZoieLogic are so passionate about it and you can just see the difference it makes within the community, and for those young people’s lives as well. The community element is massive. There’s so many different nationalities within this community and being able to bring them together is something that can’t be matched”
— Mikaela Jubb, Underdog Recruitment
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