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How does a dance company, a community and local business work together to create significant positive change?

The answer is — we are holyrood

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About
Spotlight

Contact Sam Connis (Community Engagement Manager) for a chat about We Are Holyrood. sam@zoielogic.co.uk


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ZoieLogic Dance Theatre with the community of Holyrood estate are on a mission to raise aspirations, create opportunities, challenge perceptions and illuminate the place we proudly call home – we call it, We Are Holyrood.

Since 2019 and driven by the community, we have been bringing to life stories of past, present and have been imagining the future through dance performance, film and social gatherings. To continue this work we need you.

Together, we’re striving to create a safe and thriving place, overflowing with creativity, where resident pride leads the way and a lasting legacy never ends.

Our programme of yearly activity includes:

  • Annual community festival – The Holyrood Hub
  • Regular creative dance and film projects
  • Monthly dance and movement sessions
  • Youth ambassador and workplace programmes
Read more: Holyrood in detail

Set in the heart of Southampton, Holyrood is a tight-knit pocket of social housing built in the 1950s, featuring high-rise flats, terraced houses, green spaces and a community hub.

Historic negative stereotyping, rising gentrification and zero youth service provision have led to a community feeling disconnected, forgotten and misunderstood, where aspirations are low for the young people living there as well as support networks and access to positive activities non-existent.

Holyrood in numbers:

  • Over 2,500 residents live on the estate
  • Over 25 languages are spoken on the estate
  • 32% of young people live in low income families (the city average is 23%)
  • 35% of residents in this ward live in the top 20% most deprived areas in England

Pictures from the ‘Rood

Our aim is for Holyrood to always be alive with activity, a place where something exciting is always around the corner! Credit Dev Place Photos
Banners aloft and beats blasting from speakers, The Holyrood Hub 2025 featured our first parade around the estate! Credit Matt Walker
We Are Holyrood is not just focused on the young residents, we have also been creating opportunities for older residents to get moving. Credit Dev Place Photos
The young people involved are not just there to dance, but are key in all areas of productions. Credit Dev Place Photos
Our highlights in Holyrood have included bringing our touring show Ride to the estate in 2022, which delighted residents. Credit Matt Walker
In 2024, we partnered with the Southampton Central Library to create a unique dance performance centred around the young people’s favourite books. Credit Matt Walker
Our regular programming provides young residents with monthly dance sessions, where they can develop their skills and be creative. Credit Dev Place Photos

We Are Holyrood is supported by our Changemakers – a group of local businesses committed to making tangible social impact. Help us keep this project thriving by becoming a Holyrood Changemaker

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We Are Holyrood and ZoieLogic Dance Theatre are supported by Arts Council England, Paul Hamlyn Foundation, Blagrave and National Lottery Community Fund. With thanks to our Changemakers, who regularly support our work in Holyrood. This includes Boyle and Summers, Genio Accountants, JLA Resourcing, Underdog Recruitment, Victoria Chapman & Capilaux.

Holyrood spotlight

Take a look at some of the things we’ve made with this amazing community

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The Holyrood Hub 2025: Over six unforgettable days in July 2025, The Holyrood Hub became a shared space for creativity, celebration and community spirit

Explore
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Culture is Life: Watch the new music video created by the young people of Holyrood. We guarantee that you'll be singing it for weeks afterwards

Watch (3mins)
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Sit down with Zoie Golding and one of our Holyrood participants, Amaya as they chat about her experience so far with We Are Holyrood

Watch (10mins)
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The Adventures of the Holyrood Heroes: Jump into an epic fantasy world created by the young people of Holyrood

Watch (10mins)

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We are ZoieLogic Dance Theatre, we connect people through the power of movement. CIC 08580006 ©2025

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